caffeine, ramblings, and tech

What is the Google +1 Button and Should You Care

What is Google +1?
Google recently released their “+1″ feature and this has a some people confused.  First of all, what is it?  The +1 button is Google’s equivalent to the Facebook “Like” button.  By clicking the +1 you are endorsing a Google search result or a website to your fellow Google “friends” or to the public – depending on your Google profile settings.

What is the Purpose of Google +1?
The purpose of Google +1 is to share content by simply clicking a button.  You don’t need to write a blog post about it, share it on Facebook/twitter/delicious, or send it in an email – you can now click a simple button and let other’s know that you like something on the web.

What it Doesn’t Do
Google +1 does not bump up a website’s search results or improve SEO – at least that’s what Google says.

How do I Participate?

Here’s the official Google video if you’re interested.

Finally, should you really care about it?
If you’re like me and you trust your friends in what they find useful on the web.  Then yes, you should care about it.  Then again, who knows if this is going to take off…

If not, it’s just another silly “like” button.

 

 

#SMBMSP 34 – Social Media and the Law

This morning the SMBMSP event was all about social media and the law.  The majority of the conversation was about the employer and employee relationship.  Today’s breakfast was held at the Thompson Reuter’s corporate office in Eagan and the panel was comprised of:  Anna Berend, Teresa M. Thompson, James P Quinn, Jon M. Garon, and moderator Albert Maruggi.

There was a lot of great discussion around the various topics below.  I’ve provided the boiled down version.  For more details check out the twitter stream for some other view points and comments.

Content Ownership

Q:  When you write content for a blog or twitter account who owns the content?

A:  Depending on where and on what device the content is written on the company may own the content. If you write the content for the company’s website the company would be considered the author and owner of said content.  If you write for your own personal blog while using the company’s infrastructure the company may also take claim to that content as well.  Be sure to read your company’s policies and handbooks!

Note:  If your company has a twitter/Facebook account make sure that they are in the company’s name and not an individual’s name. Use business titles instead of an individual’s name for naming the account.  For example: “Public Relations” vs. Jane Smith.

If there is turnover with employees it will be easier to manage a personel change.  Also, if the social media accounts are in a person’s name and they leave, where do you think the followers are going to to?  With that person…

Website Administration

Q:  As the owner of the website am I responsible for the comments made on my website?

A:  As long as you don’t change the message or slip into the “author’” role you should be fine.

Note:  As the owner of the blog you can simply delete the comments or even enable comment moderation.  This will assist in making sure that commenters aren’t slandering, libeling, defaming, and etc to you, a company, or group.

Guilty by Association?

Q;  Do employers look at your Facebook pages and other social media sites?  Does this taint their perception of you?

A:  Yes! Employers/recruiters are using social media to screen applicants, whether it be right or wrong. Employers could be looking for the following:  qualifications, genetic/health information, “bad habits”, and etc.  We can’t always control what our friends are posting and as a result, their perception of you could be compromised for your friends posting that picture of you holding a beer.

Depending on the privacy settings for some social media sites your content may be seen by the entire world.  Remember, even if you have your account locked down your friends might have access to all of you information.

Privacy

Q:  Does an employer have the right to ask other employees for social media information if that employer does not have access?

A:  No!  If another employee voluntarily brings in information then it’s ok. The Maryland Department of Corrections was asking potential employees for their Facebook passwords as part of their interview process (article can be found here).  This is not ok!  You should never give out your passwords for any reason!

On a side note – the bacon was awesome today!

 

Facbook Security – Check Your Settings

In the past 48 hours I believe that my Facebook account was somewhat “compromised”. I suspect that something happened because there were numerous friend requests sent out to random people and there were some random people friending me.

Sorry, that I ignored those friend requests but I don’t even know you and sorry for friending you but it wasn’t me!

So what should someone do if this happens? Here are a few recommendations.

Check your privacy settings –> Account –> Privacy Settings

I tend to have most of my privacy settings on the “Friends Only” setting.  However, I’ve created a few lists that limit the level of access my friends have.

Dear Zuck, in your next update please do the needful and increase the options around security.  Right now, it’s lacking.

Check the services/pages that have access to your account –> Account –> Privacy Settings –> Applications and Websites

Do you remember giving access to these services/pages? Do you even know what the services do? Did you know that these services/pages have access to most of your profile information?

Some of this information includes:

  • Name, profile picture, gender, networks, user ID, list of friends, and any other information I’ve shared with everyone.
  • Email address
  • Photos Uploaded by Me and Videos Uploaded by Me
  • Access my data when I’m not using the application
  • Likes, Music, TV, Movies, Books, Quotes, About Me, Activities, Interests, Birthday, Current City, Website and Work History

As you can see, there are some settings that are required and some that are optional.  Make any changes as needed.

Check your login information

DO NOT use the same login information as your email account, twitter, eBay, or any account for that matter.  i.e. don’t use the same email address and password for everything.  I highly recommend using a password generator and a password manager.

Don’t use public wifi that is unsecured

Depending on what web application you’re using in conjunction with public wifi you may in fact be putting yourself in danger.  Recently there was a Firefox plugin (Firesheep) that allows anyone to view your Facebook, twitter, and other web application information.  Since the services don’t actively use https your profile information may be at risk!

Needless to say, I don’t really know what happened but I apologize to those individuals that may have been impacted.  The above is just a short list of some of the precautions you can take.

Disclaimer: I am not a security expert!

Seth Godin in Minneapolis – #sethgodinmpls – Part II

When was your last idea?  Did you write it down?  Did you actually follow through on that idea?  I’m going to guess that the answer is “no”.  Most ideas are either forgotten about or shot down.  I tend to forget about ideas because I never write them down.  This can easily be solved by writing it down on my palm, post-it note, or an email to myself.

Ideas that are remembered are also usually not executed because you mentally shoot them down.  For some reason the human mind likes to play it safe and not take risks.  This is also when the human mind makes up excuses and puts up a mental barrier.

Some of the common barriers are:

  • Start-up Costs – Do you really need Microsoft Office for everyone, the best laptop, an office, or setup an LLC? – Just to name a few.  You probably don’t need the latest and greatest software, hardware, and etc.  There are many open source products out there that can give you the same or similar functionality of the name brand stuff.  Can you rent an office or the equipment?
  • Lack of time – Well, you’re going to have to make time!  Believe it or not, you may already have some “free” time and you just didn’t know it…  Do you take the bus to work? How about using your laptop, phone, or even a pen and paper to write your blog posts, business plan, or respond to client emails?  How much time do you spend reading the paper, blog posts, or watch TV? Sounds like that’s some quality time you could be using to work on your next big thing.
  • “Someone else beat me to it!” – Who cares! Learn from their mistakes and make your product or service even better.
  • No one will buy it!” – Just remember, “you need to sell your problem before you sell your product.”
  • “I don’t have the expertise” – I bet someone does.  Use your network: You friends, twitter, Facebook, an ad in the newspaper (not sure about this last one) but I’m sure you’ll find someone.
  • And so many more

“The only way to solve the perfect problem is to blow away one of the barriers.” So what’s the problem?  Pick the biggest barrier in your way and blow it away!

Long story short, stop making excuses, find the barrier(s), and blow it away!  Good Luck!

Seth Godin in Minneapolis – #sethgodinmpls – Part I

Today I had the privilege to see Seth Godin in person.  Long story short, my mind was blown with his insights on public education, resumes, and so much more!  Disclaimer: I have not read his new book Linchpin yet, but I plan on it!  Some of today’s highlights include:

Public Education – Brainwashing

From 8am-3pm we are teaching our kids to become drones in today’s society.  Raise your hand for this, follow these directions to do that, you must use a #2 pencil to write, and quizzes are on Friday.  As a result, some workplaces have benefited from this phenomenon. McDonalds is a great example. Ray Kroc was able to take the McDonald brothers hamburger stand and create a scripted, repeatable process that just about anyone could reproduce.  He also influenced the food infrastructure beef, chicken, and others.  Franchises heavily rely on this brainwashing from our public education system. – Follow all the steps and you’ll be successful.

There is also a negative result of this way of learning…  When today’s kids are done with school they heavily rely on these sets of instructions to live from day to day.  What’s missing? – Critically thinking and problem solving.  When presented with a problem they tend to ask for the answer instead of trying to figure it out on their own.

What can be done?

  • From 3-10, maybe 8? – Parents should be teaching their kids critical thinking and problem solving skills.  Forget about the TV and video games and do something that stimulates the brain in a positive way.
  • Remember that when you’re at work you don’t have to memorize fact after fact (depends on the job) but you can look things up in a book, internet, or even a SME.  I can speak from experience that there are some classes from my undergrad and even my graduate program that I remember absolutely nothing about. Why? – Because I crammed all of that information into my brain for a test and I was never given the opportunity to apply that textbook knowledge.

Just figure it out!

Project Management – Ship It!

Many projects tend to fail due to scope creep, lack of funding, last minute changes, and various other reasons.  Get these things out of the way right away!

Physically write down the follow and sign it!  Assign tasks/deliverables to people, not groups.  Most importantly, hold people accountable!

  1. What is the project?
  2. When does it ship? – Deadline
  3. Who is responsible for shipping – List the individual that is responsible in the end
  4. What are you afraid of?
  5. What are you really afraid of?
  6. Why are you afraid of the above?
  7. Why should your customer pick your product?
  8. Who is the customer?
  9. Who are the key influencers, gatekeepers, and authorities?
  10. Does anyone else matter?
  11. What does your devil’s advocate have to say?
  12. Who can stop the project?
  13. Who else can stop the project?
  14. Who is essential to the success of your project?
  15. What does perfect look like?
  16. What does good enough look like?
  17. List ever task and milestone.
  18. Who becomes your competition?
  19. What does failure look like?
  20. Plus it / Minus it – What can you add/remove that would significantly add value to your project?
  21. Thrash it – Go to town on tearing the project apart
  22. Agreement/Sign-off – Get a signature in pen to proceed with the project with all of the feedback given in the steps above.

Here is a video similar to his speech today – different examples though.

Last Words of Wisdom and Quotes

  • “Send kids to public school from 8-3 to learn how to become part of society but home school from 3-10″
  • “Become remarkable by choosing tasks that have no limit/ceiling.”  Once you get a 300 in bowling, you’ve hit the top.
  • “You don’t need a resume. Your trail of breadcrumbs online proves that you’re the same and probably has more info.” – This has created some contention…
  • “If you’re not committed to failure, you’re just avoiding it.”
  • “I had a hammer and everything looked like a nail.”
  • Sell the problem before selling solutions.”

Twitter Integration via Twitter Tools (Testing)

There have been a few changes on how Twitter Tools integrates with twitter.  As a result, here is a test post.

I will admit that it was a bit tricky to follow the instructions from Twitter Tools and then interpret them to twitter’s online form…

What you need to input:

  1. Application Name – Enter in what your normally publish to twitter.  i.e. “shealaughlin.com new blog post”
  2. Description: “twitter integration will wordpress, twitter, and shealaughlin.com”
  3. Application Website: “http://wordpress.org/extend/plugins/twitter-tools/”
  4. Organization: “shealaughlin.com”
  5. Application Type: “browser”
  6. Callback URL: “http://www.blog.shealaughlin.com”
  7. Default Access Type: “Read & Write”
  8. DONE!

It should be noted… Until I publish this, I have no idea if it works or not…

SMBMSP #26 – Organic and Urban Gardening Recap

SMBMSPOverview

Yesterday’s SMBMSP gathering had a twist that was most interesting – social media and gardening.  Just the other weekend we planted our garden; not to brag but we’re already seeing some sprouts! I will be honest and say that I was a little disappointed in that there was more discussion about Social Media than there was about gardening.  Regardless, I still learned a ton.  The panel consisted of: Debbie Morrison @sapsuckerfarms, Susan Berkson @berksons, Lee Zukor @leezukor, and Bonnie Dean.  Unfortunately, there were others but I didn’t catch their names.  If someone knows, please forward those on!

Yards to Gardens

Yards to Gardens could be described as the Craigslist to gardening. Yards to gardens has four main goals 1) Help you look for space to garden. 2) Help you share your extra compost, dirt, and seeds.  3) Help you find gardeners to take advantage of that extra space (potential garden) in your yard.  4) Helps you share any extra gardening tools like shovels and spades.  Check out their website if you’re interested in gardening.  They’ll help you find space to garden and hook you up with individuals that know how to garden.

Jesse Eustis from Yards to Gardens was showing everyone how to make “seed bombs”.  These awesome little little things are seeds and dirt wrapped in a ball of clay.  Once they are made you simply have to plant, water, and watch the seeds grow.  The seeds are surrounded with all the nutrients needed to grow.  Check out this Instructables.com article on how to make them.

PlantJotter.com

PlantJotter.com was brought up as a discussion topic but was never really explained or shown to the audience.  It’s a really neat tool for keeping track of every little detail of your garden.  You’re able to log: what you planted, how it’s going, upload pictures, and has a garden maintenance calendar. It’s looks neat but it’s not free.  You can try it for 30 days and if you still want to use it you can simply pay the $21 annual fee or the $45 three year fee.

Words of Advice from the Panel

  • When using Social Media be sure to not only promote yourself but others as well.
  • Social Media can be a timesuck.
  • Approving content [blog comments] is needed.  If this action was not taken then conversations and content could be misguided.  As a result, loyal followers may become disinterested in the content.
  • If there is negative talk/comments then try to use a positive voice to redirect the conversation.
  • One of the panelists continues to use LISTSERVs.  It’s not broken so why fix it?
  • “Adopt a Grower” – as in, offer your skills (web development, photography, blogging, etc) in return for some fresh produce.
  • Use traditional media [radio] to drive Social Media.
  • Is food knowledge being lost?  There are a lot of older gardeners out there that may not have the chance to share their knowledge with the younger generations.  How can this knowledge be shared?  Community gardening may be the answer.

twitter Widget

JTwitter Widgetust added the twitter widget to the blog.  Very simple and can be done in less than 5 minutes!

  1. Go to http://twitter.com/goodies/widgets
  2. Select “My Website”
  3. Select “Profile Widget”
  4. Enter your twitter username
  5. Change the preferences, appearance, and dimensions to your liking
  6. When you’re done tweaking click “Finish & Grab Code”
  7. Copy your code
  8. Paste it into a WordPress “Text” widget
  9. Save
  10. Check it out!

And by no means is this the best option.  Just another way that simple and can be added to any site.  There are numerous WordPress plugins that also work well.

Testing Blog and Social Networking Integration

Hello World!

WordPress to Facebook

By popular demand… actually by a friend asking for some insight -  here’s how to integrate your personal WordPress blog into your Facebook account.

  1. Login to your Facebook account.
  2. Hover over “Settings” and select “Application Settings” [top menu bar]
  3. Select “Notes”
  4. Now in the Notes settings, select “Import a blog”. [top right of the screen]
  5. Enter your blog’s URL.
  6. Check the check box. You’re import YOUR blog, right?
  7. Select “Start Importing”
  8. Review the content and select “Confirm Import”

Now your blog posts are integrated with your Facebook account.  When you write a new blog entry and publish it a little snippet will be placed on your Profile and a new Note will be created.

I can’t take full credit for this..  I found all the steps here:  http://wordpress.tv/2009/07/22/import-your-wordpress-blog-into-facebook/